Google got a new logo
and I like it.
And its about time because that old one was just horrible and way out of date, see.
Just awful.
But as usual out comes the usual tirade from those who have no idea about what makes a good logo.
Like this one from the New Yorker of all ‘people’!
Its old logo’s typeface—reminiscent of literature, newspapers, printing—had a reassuring hint of history, paying its respects to what it had come to improve upon and replace. The letters’ literary old serifs were subtly authoritative: the sturdy, handsome “G,” the stately, appealing little “oo,” the typewriterish, lovable “g,” the elegant “l,” the thoughtful “e.”
Gibberish.
I’m glad it changed during my project too, because all the screenshots I took way back in July preserve the old logo and give them historical precedence.
Here’s the new one again. I like it because it’s mostly Futura-esque with a little bit of Kabel.
But according to Wired the face is called Product Sans. Fast Co have a good overview here.
😉
https://design.google.com/articles/evolving-the-google-identity/
http://www.fastcodesign.com/3050613/googles-new-logo-is-its-biggest-update-in-16-years
http://www.polkandunion.com/wp-content/uploads/product-sans-specs.pdf
http://www.wired.com/2015/09/googles-new-logo-trying-really-hard-look-friendly/
